Founder and CEO

Nicole Cathcart founded Awestruck Labs to do what she loves: Use art and science to solve problems for companies and their customers. Nicole is a veteran of product design and marketing with a track record of creating and launching visionary consumer products and companies. Her career ranges from global brands to cause-driven start-ups, always working at the cutting edge of technology, empathy, and innovation. Nicole is our principal consultant, with a suite of experts in design, copywriting, and development to execute any vision.