Work
Case studies go deep on eight engagements. Projects are a wider record of recent work, filterable by service.
01 · Case studies
PartsSource
Talivity
Recruitics
One Community Health
AllCare Health
WellRithms
Fidgetech
De Las Mías
02 · Projects
Shorter entries for newer work.
9 projects shown
Project · Consumer research
An early-stage research platform
A pre-seed platform needed its first customers and proof for a raise.
What we did
Designed the product, brand and go-to-market from zero.
Result
3,000 waitlist signups, 1,200 active users and a $500K raise in 90 days.
Startup · 0 to 6 months
Project · Healthcare
A large regional health payer
The payer needed market validation and consumer insight to fund a financial wellness product for members.
What we did
Led multi-phase research with 15,000+ consumers and translated findings into product features, messaging and personas.
Result
Informed the roadmap and marketing plan and secured product funding.
Large enterprise · 12 to 24 months
Project · Healthcare
A large regional health payer
A pharmacist's idea, putting prescription research in consumers' hands, had no product vision or path to market.
What we did
Validated need with primary and secondary research, translated study results and methods into plain language, prototyped and tested with users, and built the positioning and internal funding pitch.
Result
Secured internal investment and launched a first-of-its-kind evidence-based prescription comparison platform through the employer channel.
Large enterprise · 12 to 24 months
Project · Workforce tech
An enterprise healthcare workforce platform
Marketing for the company's workforce intelligence platform had been dormant for years; it needed a market narrative, positioning and brand infrastructure that balanced parent heritage with an independent identity.
What we did
Led competitive and category analysis, the messaging framework, ICP segmentation and narrative, the visual identity system and verbal style canon, then a rapid launch with a new website, brand assets and social.
Result
A differentiated market position and a complete brand system the internal team operates on its own, delivered in 90 days.
Large enterprise · 90 days
Project · Public sector
A city government
The city needed an identity that carried its character consistently across council documents, signage, social media and community events.
What we did
Led the brand direction through concept rounds with city leadership and council, then delivered a new city seal and logo, color palette and typography, a visual identity guide, and a full template set: letterhead, memo, council agenda, presentation, business cards, email signature, newsletter header and social media.
Result
One consistent identity across every city touchpoint, documented so city staff apply it on their own.
Project · Media
A rare disease media company with 50+ condition communities
Sales and B2B marketing were building decks and campaign emails by hand across dozens of condition communities.
What we did
Built a slide builder that assembles on-brand sales presentations from live community data and the latest articles, and an email studio the B2B marketing team uses to build campaigns that send through its existing email platform.
Project · Media
A rare disease media company with 50+ condition communities
The company had trusted patient communities and a research team, but no product that sold that research to life sciences buyers.
What we did
Set the go-to-market for a new research product: positioning by buying department, packages for sponsors and agencies, a microsite, a free community preview that feeds sales, a sales training guide and a dashboard that ranks which accounts to approach first.
Project · Media
A rare disease media company with 50+ condition communities
Sales needed a reason to reach pharma buyers beyond another ad package.
What we did
Designed a recurring patient survey that measures trust in AI, a quarterly report built on it, and a webinar and events program around the findings, connected to the sales pipeline.
Project · Workforce tech
A holding company with two HR tech brands
Two brands with lean teams lacked a unified content strategy for organic traffic, lead generation and point-of-view content.
What we did
Built a content approach for each brand's buyer journey with AI-assisted production for blogs, landing pages and regional campaigns, balancing in-house and agency execution, plus shared brand standards, nurture, events and reporting, with each team coached to run them.
Result
Content development costs down 40%, better organic traffic and lead quality, and a repeatable engine across brands.
Medium enterprise · 12 to 24 months
