Futures

Futures

Foresight for operators. We publish the category reads, signal briefs, and scenario work that inform how we build. This is where the thinking starts.

3 studies

Media is dead. Long live media.

A 10-year scan that tracks 42 signals and 12 drivers into 4 possible futures for media.

US newspapers closed in 2025

of people globally avoid the news on purpose

Paramount-Skydance-WBD merger value

Marketing Careers · 2036

The Marketing Department You're Running Was Designed for a Different Era

A 10-year foresight scan of the marketing function, and the three shifts breaking it into separate roles.

decline in entry-level marketing job postings

fractional leaders on LinkedIn, up from 2,000 in 2022

AI-native team compression vs. traditional teams

What Will the Early Career Job Market Look Like in 2031?

What 7 leaders would tell anyone aged 18 to 23 right now, and the 5 moves every voice agreed on.

net US jobs lost to AI per month

what some electricians under 30 earn

new healthcare jobs projected by 2034

Get the foresight before it's published.

Outfokus is our ongoing foresight publication. Signals, scenario work, and category reads for operators who need to see what's forming, not what already happened.